Digital Marketing Training - Trainings24x7

Digital Marketing Training Course Content

• Module 1: Digital Marketing Fundamentals
• Module 2: Search Engine Fundamentals
• Module 3: Seo
• Module 4: Smo&Smm
• Module 5: PPc/Ad words (Google and Bing)
• Module 6: Email Marketing

Module 1: Digital Marketing Fundamentals

-What is digital marketing?

-Need of digital marketing in today’s business era?

-How digital marketing/online marketing works?

-Parts of digital marketing?

• SEO
• SMO
• Paid advertising |PPC|SMM
• Email marketing

Module 2: Search Engine Fundamentals

-What is search engine?

-List of major search engine?

-How search engine work?

-Search engine bot, Google bot?

-What is website and its requirement?

-Online marketing?

-Type of website?

-Google algorithm overview?

• Panda
• Penguin
• Humbingbird

-Google Policies,Google Quality Guideline                                                                              

-How search engine rank any website

-How to choose website for online marketing based on business

Module 3: Seo (Search Engine Optimization)

-What is seo & need of seo

-How search engine works in terms of seo

-Google crawler,indexer

-Different Types of seo techniques

1. on-page   2.off-page

-Types of seo

1. white-hat 2.grey-hat 3.black-hat

-On page optimization |Techniques

-On-page

-How to do on-page of a website as per Google quality guideline

-Website audit

-keyword research

-Meta tag optimization

-Heeding tags implementation

-Interval hyper linking

-Anchor text

-Content checking

-Image optimization

-Sitemap (xml + html)

-Robots.txt

-.htaccess file

-Webmaster a/c overview

-Error Checking

-rel=nofollow

-canonical

-crawl

-html| client side code

-keyword stuffing

-menu structure

-404 error

-url fixation

-doorway pages

-Google Tool Overview

-webmaster tool a/c setup | reporting

-analytic a/c setup | reporting

-google adwords (only overview)

-Geo targeting

-search engine ranking factors

-use of google search operators

-Off Page Optimization

-directory

-social bookmarking

-article

-PR

-forum

-google  maps

-search engine sub.

-PPT submission

-classified

-PDF submission

-business listing

-blog submission | comment

-RSS submission

-Question answering

Countinue Reading